To participate in the Bow Wow Challenge, you need only to understand the unspoken rules of Instagram. Take a photo that, whether by a clever trick of framing, perspective, or just a nice filter, gives your followers the impression that the life you live is far more glamorous than it is. Post the final image vs. the full view, and you’re done.

The joke, which is rapidly spreading around Twitter, is named for rapper Shad Moss, aka Bow Wow, formerly Lil’ Bow Wow. On May 8th, Bow Wow posted a photo on Instagram of a fine-looking jet, with a caption about traveling to NYC. Unlike the rest of us, who settle for shots of cramped seats or pretty clouds, Bow Wow wanted us to know he rolls in style.

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