Ahead of today’s Zenfone 5 launch at Mobile World Congress 2018, Asus hosted a media briefing to tell us about its new phone and directly address the very familiar notch at the top of the device. “Some people will say it’s copying Apple,” said Marcel Campos, Asus’ global head of marketing, “but we cannot get away from what users want. You have to follow the trends.” So that’s settled: the iPhone-esque notch is now trendy and we’re all going to have to marvel at it across a diversity of Android devices, including the new Asus Zenfone.

If you’ve been able to keep track of all the various Zenfone releases from Asus so far, you’re ahead of me, because I’ve gotten lost in the cornucopia of slightly different models the company has issued in…

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