#Delete#uber exposes #uber’s serious loyalty problem

Tech

Over the weekend, the hashtag #DeleteUber, in which people posted screenshots of themselves deleting the app in protest of Uber’s response to the refugee crisis, went viral. This happened despite the ride-hailing company’s effort to out-empathize its tech rivals by pledging to compensate drivers stranded overseas and set up a $3 million legal fund for affected drivers. In fact, Uber’s response only seemed to enrage the internet even more, as scores of customers and celebrities gleefully posted images of them banishing the app from their phones.

Much of the ire stemmed from Uber’s decision to suspend surge pricing during a…

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