What is #microsoft’s mysterious new DirectReality?

Tech

Microsoft has trademarked “DirectReality” ahead of its E3 press event on Sunday, with some hints that this mysterious service might involve holographic apps. The software giant describes DirectReality as “online computer software for holographic applications” and software as a service. DirectReality is also related to gaming, and the trademark filing was spotted by Gamespot just days after Microsoft trademarked a mysterious S logo ahead of its Xbox Project Scorpio unveiling.

DirectReality sounds like another version of Microsoft’s Mixed Reality marketing, but it’s not likely related. Although the filing could be for something that never makes it to market, the structure of the trademark indicates Microsoft will be naming this…

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