Tumblr’s “Fandometrics,” a blog dedicated to listing and sorting all that is most beloved on the platform, has just released its annual year-end data dump. It is, as per tradition, a delightful and strange assortment.

The top meme category on the platform this year was the good old “shower thought,” a genre of shareable epiphany you can probably trace back to the advent of the shower, or at least the 2011 creation of the r/showerthoughts subreddit. Number two was “shitpost,” a term as old as forum culture itself. But two of the biggest newbies on the list were genres that originated on Tumblr pre-2017, took off virally on other platforms, then circled back to where they came from, cementing their massive popularity: the gay pride version…

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