After Apple killed off the beloved MagSafe connector on the new MacBook and MacBook Pro, plenty of third-party firms have started offering their own solutions. But, they’ve all had limitations, such as offering power but no data, or not being reversible.

The MagNeo, which recently launched on Kickstarter, looks to be the most fully-featured MagSafe substitute we’ve seen. It offers charging at up to 100 watts (needed for the 15-inch MacBook Pro), data transfer up to speeds of 10GB, video up to 5K, and it retains the reversibility of USB-C.

The main problem is that it’s just not very nice to look at. Its creators Branch point out that it’s got a shorter…

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