Just days after email startup Superhuman was embroiled in controversy over its use of tracking pixels that let users see when and even where recipients opened their emails, company CEO Rahul Vohra is thoroughly apologizing — and promising to change his company.

Effective immediately, he writes, Superhuman will stop tracking location, will delete existing location information, and will turn off read receipts by default.

“I have come to understand that there are indeed nightmare scenarios involving location tracking,” writes Vohra, adding later: “I wholeheartedly apologize for not thinking through this more fully.”

Here is Vohra’s official blog post, and some additional apology in his tweets:

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