Snapchat added a set of new creative tools to its arsenal today amid a growing rivalry with Facebook’s army of clones, most notably Instagram. Coming to the ephemeral messenger today are snaps with unlimited viewing time, the ability to “draw” with emoji, and a “magic eraser” that removes objects from your snaps and fills them in with their surroundings. The move comes the same week that Snapchat’s parent company, Snap, will report its quarterly earnings for the first time as a public company.

The first two tools rolling out today let you view snaps longer. Snapchat messages self-destruct after 1 to 10 seconds, as chosen by the sender. Now you can set the snap to “limitless,” letting the recipient view your picture for as long as you…

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