Samsung has released a new website to give iPhone users “a little taste of Samsung” from their mobile browser. When visited on an iPhone, the site prompts users to add it to their phone’s home screen, after which it turns into a shortcut to a simulated Samsung Galaxy device. The site appears to be the work of Samsung New Zealand, MacRumors reports.

The experience might be limited, but it’s a neatly designed bit of marketing. Open up the camera “app” and a video will automatically play featuring influencer Logan Dodds, who describes Samsung’s camera app features in the interface around him. Poke around the other “apps” in the home screen and Samsung happily markets its phone’s other features and accessories, while text messages and even a…

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