Social news site Reddit today announced the official launch of its video hosting feature, meaning users of certain pre-approved communities can now upload video directly to the site. The feature is already in place as part of a beta testing phase the company began conducting in late June with around 200 existing subreddits. Reddit says it’s now ready to expand the feature to other communities, and that those interested can work directly with site moderators and the company’s video team to enable the feature.

“We wanted to make sure we controlled the video experience, so we built this from the ground up with our in-house team,” says Emon Motamedi, Reddit’s product manager for video. “One of the big motivations of doing this was bringing…

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