Proposed EU law could kill cookie banners that no one reads

Tech

The European Commission has proposed new regulations that would curb the way companies track users on the internet. Part of that plan would be to remove website banners that provide disclaimers on cookie policies and have the user’s browser preferences automatically apply to each site they visit.

Cookies are small data files that a website saves to “remember” you. They can be used to preload websites for faster browsing, or save your sign-in information for services that require personal accounts. Companies also use cookies to track a user’s web browsing pattern to serve targeted ads.

An example of a cookie banner on The Telegraph

The new proposal, announced on Tuesday, would require companies to get explicit consent…

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