Now that the insane, oh-my-god-it’s-everywhere hype cycle has tapered off a bit for Pokemon Go, Niantic gets to crack the classic startup conundrum: how the heck do they keep people coming back?
They could introduce another generation of Pokémon to pacify everyone who’s already caught’em all, but that’s got an inherently finite lifespan; give it a few weeks, and the… Read More