Musical.ly is launching original shows about fashion, teens, and Nick Cannon
June 15, 2017 | Uncategorized
Musical.ly, the new social video app of choice for post-internet teenagers, best known for its lip-syncing feature, is taking a page out of Snapchat’s handbook, Variety reports.
The startup will launch original “shows,” with two- to four-minute episodes, starting with content from NBC, MTV, and Hearst properties. Like Snapchat shows, they’ll appear in a featured section of the app for 24 hours. This move comes after the startup’s live-streaming app Live.ly experimented with curated content from partners like Sweety High, a content studio and lifestyle site that describes itself as “an empowered destination for Gen Z females.”
The first two shows, an abridged Nick Cannon’s Wild ‘N Out from MTV and a DIY runway show Fashion to DIY For from…
