We’ve seen planking, the Harlem Shake, and the Ice Bucket Challenge over the years, but 2016’s meme appears to be emerging as the Mannequin Challenge. It started out with school kids posing like mannequins, and has now evolved to the point where NFL teams, artists, celebrities, and even Presidential candidates are all posing perfectly still for the camera.

Like any good meme, it’s only a matter of time until brands and corporations finally discover it and start to produce their own versions. Microsoft is one of the first major brands to officially get involved in the Mannequin Challenge, but the software maker is providing its own unique twist. Microsoft is using the HoloLens to make virtual objects like butterflies and pancakes stand…

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