Microsoft and Amazon are both appearing at the Game Developers Conference (GDC) this week with a simple pitch: use our cloud services to build your game. Both companies have been battling to get businesses to switch to the cloud in recent years, and now the focus is truly on game developers during a pandemic that has challenged the norms of creating games.

“Every few years, the games industry undergoes a transformation — a reinvention of itself,” says Sarah Bond, corporate vice president of game creator experience and ecosystem at Microsoft. “New platforms and new technologies make way for new genres, new gameplay and new IP. Today, we’re in the midst of one of those transformative moments.”

Amazon agrees. “Game developers are embracing…

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