YouTube has announced new features at its VidCon conference today that give creators additional ways to earn money on the platform. Most notably, YouTube is expanding a program over the next few weeks that lets creators and channel owners start their own fan clubs, where membership costs $4.99 to join and fans can pay for additional perks and exclusive content, similar to how Patreon and Twitch function. The feature was previously restricted only to YouTube Gaming channels.

There are also additional integrations for YouTube videos going forward. For instance, a blogger making a Nike branded video can now display Nike products on a “shelf” below their video. YouTubers will also be able to design their own merchandise through Teespring…

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