Google says it’s shipped 10 million of its Cardboard virtual reality viewers since they first appeared in 2014. The company celebrated the number in a blog post today, along with a couple more statistics: people have made 160 million downloads of Cardboard apps on Google Play, and 30 Cardboard titles have over a million downloads apiece. The shipment numbers also presumably don’t include mobile VR viewers that aren’t official Cardboard headsets, but could still be used with Cardboard apps.

It’s hard to say how much this tells us about demand for Cardboard headsets, since many were given out for free as promotional tools. The New York Times, for example, mailed over a million of them to print subscribers in 2015, then another round in…

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