Firefox is launching a new experimental browser extension called Advance, which recommends new websites and articles based on what you’re currently reading and your recent browsing history.

There are two parts to Advance: a “Read Next” section, which recommends related articles based on your current tab, and a broader “For You” section, which uses your recent history to populate its recommendations. In an example, Firefox said that when browsing, say, a list of popular restaurants, Advance could recommend other, similar eateries to make it easier for you to compare them.

All the recommendations are personalized to the specific user, unlike the company’s sponsored Pocket integration, which shows a mix…

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