Remember when a boycott of Star Wars: The Force Awakens turned out to be mostly a trolling attempt, and a boycott of Mad Max: Fury Road wasn’t an organized boycott at all? Or when we realized that lots of tweets don’t necessarily equal a major social movement? I guess that lesson hasn’t sunk in yet, because Disney itself has now had to address a boycott of Rogue One: A Star Wars Story.

Earlier today, The Hollywood Reporter asked Disney CEO Bob Iger about #DumpStarWars, an “alt-right” (reactionary white nationalist) “boycott” (hashtag) “campaign” (activity involving more than one person) that’s been brewing since not long after the election. Unlike the generic anti-diversity complaints against The Force Awakens, #DumpStarWars actually…

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