AT&T’s foray into digital TV is running into a snag. Its new streaming service, called DirecTV Now, will reportedley launch without support from CBS, according to a report from Bloomberg. That means the service won’t at launch have access to shows like The Big Bang Theory, a sizable number of NFL games, or any of the other programming from the largest US network. DirecTV Now is said to have more than 100 channels and cost $35 a month. It represents one of the best values out there for the price, but the absence of CBS will likely undermine its initial success.

The dispute is also forging a wedge between two of TV’s largest players, and the results may have ripple effects far and wide beyond the industry. Many companies, from Apple to…

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