Chance the Rapper premieres prerecorded video for Same Drugs on #facebook Live
February 6, 2017 | Uncategorized
Chance the Rapper just released a new video for “Same Drugs,” a track off last year’s Coloring Book. As he is known to do, Chance tried to switch up the industry standard by premiering the video on Facebook Live — except it wasn’t exactly live. The video, a strange, woozy, puppet-filled thing, was prerecorded and then streamed directly from Facebook in high-def before moving over to YouTube.
For an artist like Chance the Rapper, who has a relatively young following, Facebook (your parents’ social media platform of choice) seemed like a strange choice for a premiere partner. But according to Chance, he had attempted to premiere the video on other platforms before falling back on Facebook as a last resort.
About 10 minutes before the…
