Image: Apple

It seemed like “slofies” could have been a one-off joke when Apple mentioned them during its iPhone event last week, but the company is clearly pleased with the made-up term. On Friday, Apple applied for a US trademark on “Slofie,” potentially giving the company control over the word’s usage.

Slofies are Apple’s name for slow-motion selfies, a feature that’s new to the iPhone 11 models. The phones’ front camera can now record video at 120 frames per second, which when slowed down, results in a crisp slow-motion effect. The results are neat, though I’m not convinced they’ll turn into the Animoji-like phenomenon Apple may be hoping for.

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