Apple has started assembling phones in India, completing a first trial run with the manufacture of its cheapest handset, the iPhone SE. This first step into the Indian market has been a long time coming, but Apple confirmed today to The Wall Street Journal that production has finally begun. The handsets are being assembled by Taiwanese contractor Wistron and will begin shipping to Indian customers some time this month.

It’s significant news for Apple, which is looking to establish itself in the India market as the growth of its iPhone business slows down. But to succeed in India, with its population of 1.3 billion, the company faces a number of challenges. It first needs to meet a requirement in Indian law that single-brand retailers…

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