#android Wear has made it trivially easy for fashion companies to ‘make’ #tech products

Tech

March has been a particularly fecund time for new Android Wear watch announcements, though unlike previous years, the brands behind these devices are almost all from the fashion and luxury spheres of business. Tag Heuer, Montblanc, Hugo Boss, Tommy Hilfiger, Diesel, Emporio Armani, Michael Kors, and Movado are just some of the well known names announcing Wear 2.0 smartwatches. This wave of new products is symptomatic of a broader trend in the tech industry: one where a high degree of component and software integration has made it almost trivial to launch a new tech product, whether or not you’re actually a tech company.

Though a number of the newly unveiled watches haven’t been fully detailed and specced out yet, we…

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