An app might rewrite this clickbait headline — here’s why
The Artifact news app only just started letting users mark articles as clickbait, but starting Friday, the app will actually be able to rewrite clickbait-y headlines for you in real time with some help from OpenAI’s GPT-4 large language model. If enough people mark a story as having a clickbait headline, Artifact might start showing an AI-rewritten headline to all users.
It’s a fascinating — and fast — evolution of a feature that only rolled out last week to Artifact, the new app from Instagram’s co-founders that’s kind of like a TikTok for text.
In an interview with The Verge, Artifact co-founder Kevin Systrom says that the app has already seen “tons” of people use the clickbait marker. “It’s clear that people are passionate about…
