Google shocked the crowd at its I/O developer conference on Tuesday when it kicked off a fascinating discussion about AI ethics with Duplex, a human-like voice system for its Assistant product that makes phone calls on behalf of users. But while Duplex remains a more experimental and far-off effort — one we’ll likely be debating in the weeks and months to come — Google’s more measured approach to artificial intelligence as it pertains to legacy product development didn’t garner as many headlines. However, it’s those subtle AI-powered changes to existing and pervasive products that will have a far more visible impact on how we use software to interact with the world in the near future.

Take, for instance, the ways Google is using AI to…

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