YouTube is taking its next step in countering extremism and terrorist content on its platform. Today the company announced that effective immediately, YouTube will respond to certain English-language keyword searches by displaying playlists of pre-existing videos on the site that debunk and discredit “violent extremist recruiting narratives” from the Islamic State and other groups.

This strategy is called the Redirect Method, and the goal is to reach those people who might be feeling isolated and who are at risk of being radicalized through hours of absorbing violent extremist messaging and propaganda online. Jigsaw, a subsidiary of Alphabet, collaborated with Moonshot CVE to develop the counter-messaging approach as a means of applying…

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