The Wendy’s Twitter account has strong opinions. Its favorite starter pokémon are Gengard, Charizard, and Articuno. When it plays Super Smash Bros, it mains Jigglypuff and Samus. If it had to choose between The Legend of Zelda: Ocarina of Time and Majora’s Mask, well, it picks Ocarina. And it’s vaguely familiar with that anti-semitic hate symbol Pepe the Frog, though it appears not familiar enough to know it’s a mistake to tweet a photo of Pepe wearing a Wendy’s wig.

The editorial voice of the fast-food burger joint can be described as that of a stoned college student, a greasy-haired teenager surviving on fast food, memes, and the pride of being the “original poster” on video game forums. Which is to say, for a certain type of internet…

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