Virgin Media probes net neutrality limits in UK with zero-rated #facebook apps
November 7, 2016 | Uncategorized

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UK mobile carrier Virgin Media has announced a new data plan that proves the thorny issue of zero-rating isn’t just a problem in the US. The company’s newly launched 4G mobile services let users access both WhatsApp and Facebook Messenger without using up their data allowance. Like all zero-rating schemes, this seems initially beneficial for consumers, but could also stifle competition — prioritizing Facebook’s apps at the expense of smaller rivals.