#uber’s identity is on trial in Europe
November 29, 2016 | Uncategorized

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After years of protests, bans, and regulatory headaches, Uber is finally going to have its day in Europe’s highest court. Today, the European Court of Justice is hearing a case that could determine the ride-hailing company’s future across the EU.
At the heart of the case, brought by a Spanish taxi association, is a question that has long plagued regulators: whether Uber should be treated as a technology company, as Uber has argued, or a transportation service. If the court sides with Uber, the startup would be able to more easily establish itself across the EU and offer low-cost services like UberPop, which connects users with amateur drivers and has been banned in several European countries. If the court determines that Uber should be…