In an interview with Recode’s Kara Swisher and MSNBC’s Chris Hayes, Apple CEO Tim Cook made thinly veiled remarks about Amazon’s city search for a new headquarters and how it compares with Apple’s plan to build a new campus somewhere in the US. Although he wouldn’t specify where Apple’s new campus is going to be (beyond that it won’t be in California or Texas), he did take the opportunity to cast some aspersions on Amazon’s high-profile competition.

Cook said Apple will be running no such competition. “We’re not doing a beauty contest kind of thing,” Cook said. “That’s not Apple.”

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