TikTok is overhauling how it pays creators of viral filters and effects
TikTok is making major changes to its creator fund for the people who make the app’s viral filters and effects.
The fund sets aside $6 million to pay creators of effects on TikTok — aesthetic filters, mini-games, and more — that regularly go viral on the platform and become trends in their own right. The Effect Creator Rewards program, first announced in May, has a lower set of eligibility requirements and updated payment structure and will be open to more regions, TikTok announced today in a blog post.
First, the fund is opening up to creators in more than a dozen new regions, including Australia, Brazil, Canada, Japan, and the Philippines. The requirements to join are also changing: previously, creators needed to have 500,000 videos…
