The end of the traditional IPO: #airbnb, Gitlab and others consider direct listings as banks begin to come around
December 10, 2019 | Uncategorized
Evangelists promote direct listings as a better way to go public because companies can get the same result without selling a bunch of stock — and diluting existing shareholders and employees. Direct listings also offer a steep discount for new investors, who typically get the benefit of any immediate stock pop.
