It’s an understatement to say that Apple makes lots of popular products that people like to buy: iPhones, iPads, MacBooks, and more. But none as apparently as beloved as the 3.5mm headphone jack to Lightning port dongle — at least, if Best Buy’s sale data is anything to go by, according to a report from Ceros (via 9to5Mac).

Yes, as the chart indicates, the humble $9 dongle has dominated as the most purchased Apple product at the blue-and-yellow hued electronics store since Q2 2017, overtaking the previous champion: the three-foot-long Lightning cable.

(As a caveat, Ceros’ data doesn’t include iPhones — which can be explained either by how Best Buy counts different SKUs, the fact that for whatever reason Best Buy may not sell many…

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