Tumblr meme and fandom expert Amanda Brennan noticed something weird on the site yesterday — a sudden bubbling up of posts reviewing derivations of popular emoji as they appear on various platforms and apps. There are even whole blogs dedicated to nothing else.

Take, for example, an octopus. The emoji interpretation of what an octopus with a happy face looks like differs slightly if you’re using services operated by Apple, Microsoft, Google, Samsung, HTC, Facebook, Twitter, and so on. Which one is the best? No one knows, but here are one person’s highly subjective opinions:

Brennan told The Verge via Twitter DM she’d never seen emoji reviews trend on Tumblr before,…

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