After a week of nearly daily hardware updates leading up to today, Apple finally unveiled its software news with an onslaught of new subscription services. Today brings Apple subscriptions across news, television, and video games just a week after Google unveiled the Google Stadia at the Game Developers Conference.

Today’s keynote also brought a new business venture for Apple with a new credit card service. All of the above services highlight privacy as Apple’s key differentiator, with each product noting that there will no ads, and your consumption behavior will never be shared with marketers. Interestingly enough, many of the products announced today did not receive a live onstage demo, and most will be available later this year.

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