The latest Android Wear 2.0 smartwatch is the Tag Heuer Connected Modular 45. It continues the dubious traditions of word salad branding and smartwatches that cost an arm and a leg, in this case $1,600. That’s $100 more than 2015’s Tag Heuer Connected, but what’s a Benjamin between low-tier luxury watch friends?

Jerry Bautista, vice president of New Technology Group at Intel insists that this is much more than an Android Wear module in an expensive body. He says that Intel worked with Tag to build this watch like any other expensive mechanical watch, with exacting standards on the internals.

The “modular” part of this watch denotes that you’ll be able to customize a ton of the parts of the watch before you buy it. You can choose…

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