Sway embraces the contradiction of meditating with your #smartphone

Tech

Mindfulness is a hot commodity these days. The market around meditation and mental well-being has, in recent years, ballooned to more than $1 billion, with countless websites, YouTube series, mobile apps, and subscription services existing on top of your traditional in-person classes and studio memberships. With just a few finger taps or mouse clicks, you can find a whole world of self-help gurus and zen advisors that are eager to help you, oftentimes for free, enhance your self-awareness and better cope with negative emotions.

The sheer enormity of the industry is enough to overwhelm any stressed or anxious individual, to say the least. And that’s precisely what drew me to Sway. The iOS app, costing just $2.99, is a different kind of…

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