Eminem is back in the news in October 2017! It’s been a minute, as evidenced by the fact that the most recent Getty Image search results for our dude are from the 2015 premiere of the Jake Gyllenhaal film Southpaw.

Now, we’re talking about him again because he rapped about Donald Trump at the BET Awards and became a meme for a second. Also, The Fader reported yesterday, his manager Paul Rosenberg posted a photo of a prescription drug billboard to Instagram. The drug — Revival — is fake; it’s an ad for Eminem’s next album. This was uncovered in the Eminem subreddit by fans who figured out that Interscope Records had paid for the billboard through November 21st, which is possibly the unconfirmed album’s release date.

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