Last I checked, the date was not April 1st and Sprint’s CEO was not named John Legere, but here we are with Twice the Price, a pop-up store courtesy of Sprint that mocks Verizon’s pricing schemes. The name of the store is pretty self-explanatory, but in case you’re unsure, here’s a video of Sprint parodying retro car salesman-type TV commercials, complete with cheap graphics and a catchy jingle. Sprint calls it a “promo film,” even. Just appreciate this production quality.

As you might notice from the array of diversity in this video, Twice the Price is set up in a predominantly immigrant neighborhood in Queens, New York. (Here’s a map of the exact address.) And while I can chuckle at the attempted humor, what I don’t appreciate is…

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