Snap releases Lens Studio, a tool for creating your own AR effects

Tech

Snap’s second official app is a tool that lets you design and build augmented reality lenses for Snapchat. The company today announced Lens Studio, a design app for Mac and Windows desktop computers. The app, which resembles the internal tools Snap uses to build lenses in Snapchat, can be downloaded here. (The link was not immediately live this morning.) A flood of new AR objects inside Snapchat could be a creative boon for the app, where 70 million users a day interact with lenses.

“This has been an amazing year for AR as a technology,” says Eitan Pilipski, who leads Snap’s camera platform team. “We’re really excited to take this tool, and make it as simple as possible for any creator out there to have a presence on Snapchat.”

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