Back when he was called “the most famous unknown artist in the world,” Dennis Hwang was primarily in charge of designing Google Doodles, the fun, often-informative bits of multimedia content that live within the Google logo on the company’s search page. Since then, his design canvas has gotten much bigger: Hwang is director of visual design at Niantic Labs, the company that was spun off from Google a year ago and then went on to launch a little mobile game called Pokémon Go this past July. Now Hwang doesn’t just design stuff for an “admittedly well-trafficked” Google home page; he says that with Pokémon Go he considers the entire world to be his game board.

The Verge sat down with Hwang at Google’s SPAN design conference in Los Angeles…

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