Google, Apple, Amazon, and Microsoft are all known for having smart, artificial intelligence-equipped digital assistants, and now you can add Samsung into that mix. Today, the company has officially announced its own spin on the virtual assistant, and it’s calling it Bixby.

Samsung’s approach to an AI assistant (or “agent,” as the company likes to call them) is a bit different than what you or I might be used to from Siri or Cortana. Instead of being a database that you fire questions at or tell to do specific things, Bixby is meant to be a helper on your device, to make it easier to access to accomplish the litany of tasks that modern gadgets such as smartphones are capable of. A less charitable interpretation might be that Bixby exists…

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