In an effort to restore some consumer goodwill after the discontinuation of the Galaxy Note 7, Samsung ran full page apology ads in three major US daily newspapers today. The letters, which appeared in Monday editions of The Wall Street Journal, The New York Times, and The Washington Post, were aimed at English-speaking consumers, according to The Korean Herald. The letter is signed by Gregory Lee, the president and CEO of Samsung Electronics North America.

“An important tenet of our mission is to offer best-in-class safety and quality. Recently, we fell short on this promise. For this we are truly sorry,” the ad reads. “We will re-examine every aspect of the device, including all hardware, software, manufacturing and the overall battery…

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