Samsung today announced a second-generation version of its digital voice assistant Bixby: dubbed Bixby 2.0, it’s geared toward smart home devices. The news, announced at the company’s developer conference in San Francisco, means that Samsung wants to position Bixby as even more of a competitor to Amazon’s Alexa and Google Assistant, both of which are racing to lock consumers into their own respective hardware and software ecosystems. Samsung says the new Bixby will also be more capable at processing natural language and predicting user needs, regardless of which device it’s running on.

The new version of Bixby will “act as the control hub of your device ecosystem,” Samsung says, which includes phones, TVs, refrigerators, speakers, and…

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