The CW’s “Archie Comics for Gen-Y” TV series, Riverdale, spent its first season ratcheting steadily toward the sky, eventually pulling in 2 million viewers per week on a niche cable channel, and knighting its young stars as the new “It” kids of Hollywood.

According to a data dive published on Tumblr’s staff-run Fandometrics blog, the show netted 15 million engagements (defined by Tumblr as “searches, original posts, reblogs, and likes”), and the #Riverdale tag was the 44th most popular across the entire site. That’s impressive, especially considering that the bulk of the site’s most popular tags aren’t for specific properties, but for more vague categorizations like #photography, #travel, or #inspo.

It also means, as Tumblr points out,…

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