Apple’s debut video series, Planet of the Apps, is a showcase for entrepreneurs hoping to raise money for their startups, aided by a quartet of celebrity coaches. Each week, we’ll consider the things they do right — and the things they should have done much, much differently.

The debut episode of Planet of the Apps plays more or less as promised — a tech-focused Shark Tank spliced with elements of The Voice. Over the course of 49 minutes, we dive deep with the founders behind two companies and follow them from their first pitch to a meeting with an honest-to-goodness venture capital firm. Guiding them along the way are celebrity judges Jessica Alba, Gwyneth Paltrow, Will.i.am, and entrepreneur Gary Vaynerchuk.

Along the way, we get brief…

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