Since the quaint, pastoral days of catfishing, intellectual property theft and profit-piggybacking on the internet has always been difficult to track, and it’s only getting harder. Online scams are a part of life now, not to mention excellent podcast fodder. Maybe you’ve swiped through some stolen profile pictures on Tinder, or maybe you follow a particular stolen-tweet Twitter account that just won an award for meme creation. It feels like it comes with the territory. But every now and then, something happens that seems outrageous even by our current lax standards of ownership online. I’m talking about PopSugar, the venture capitalist-backed, multimillion-dollar media company that has allegedly been repurposing Instagram photos of small…

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