The National Football League this week announced a new streaming deal with Chinese internet giant Tencent, as the league looks to expand its overseas audience.

The three-year deal, announced Monday, gives Tencent exclusive digital streaming rights to live and on-demand NFL games in China, including the playoffs and the Super Bowl, as well as all Thursday, Sunday, and Monday night games. Live games and other content will be available through a range of Tencent’s mobile and desktop platforms, including Tencent Sports and the social networks QQ and WeChat. Financial terms of the deal were not disclosed.

Continue reading…