Apple wants to high-priced early movie rentals to its users, reports Bloomberg, and is in talks with film studios to make that happen. Sources say that the company is pushing to make movies that are still in theaters available for on iTunes. The move would seriously disrupt the already tense relationship studios have with theater chains, but it’s clear at this point that this is the direction the industry will go in years ahead.

According to Bloomberg, Apple has met with 20th Century Fox, Warner Bros., and Universal Pictures to bring movies that have just entered theaters to home audiences in as early as two weeks. The move would help iTunes a more unique one-stop shop from content,…

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